Bet24.com runs on Parspro's Sportsbetting software and has done so from the beginnig of it's operation.

BET24 was founded in 2001 by Holger Kristiansen, the man behind the Danish Odds game “Oddset-spil” which was the most successful game in Denmark during the mid-90’s. Originally BET24 offered purely sports betting services to its clients. BET24 today offers a complete gaming portal in 15 different languages; Poker, Casino games and excellent flexible live betting as well as traditional betting in both local and international events. BET24 today enjoys serving active users in more than 70 countries around the world. BET24 holds a UK and Maltese gaming license.

Lotta Lindquist-Brosjö succeeded Holger Kristiansen as CEO of BET24 in October 2006. Mrs Lindquist-Brosjö has previously worked as Manager for Nordics and Baltics for the low fares giant Ryanair as well as Managing Director of the Web-TV company Kamera Communications.

Modern Times Group, MTG AB, is since March 2006 majority share holder of BET24, owning 90% of the company. Modern Times Group is an international entertainment-broadcasting group with television as its core business. MTG is the largest Free-TV and Pay-TV operator in Scandinavia and the Baltics, the largest shareholder in Russia’s largest independent television network, runs its own free-TV channels in a total of ten European countries and Pay-TV channels in a total of 22 European countries. Viasat’s 50 channels reach more than 80 million people across these countries on a daily basis.